PHOTOSTITCH™

The idea was dreamed up looking at the pattern of a dress and thinking about how much fun it would be able to shrink and interact with the fabric’s patter- trippy, right!

Tank Magazine commissioned the first shoot and London College of Fashion gave us the embroidery studio to develop this idea.

This technique has created images, shop windows, one off in store signage for Levis, Selfridges, Marmalade, Paul Smith to name a few.