PLAYSTATION PRESENTS CUTOUT X PETER SAVILE, CREATIVE DIRECTION
Spotting a giant guitar-shaped cutout on the streets of London was an invitation to take it home with you. PSP presents Cutout, described by Time Out as "an interactive and democratic art installation," became a promotion for the new Playstation Portable.
The 500 limited-edition 'cutouts', where designed in collaboration with Peter Saville, adorned the city streets of London, transforming them into an outdoor art exhibition. Each cutout guitar was numbered and signed by Peter Saville himself to add to the collectability.
To further maximise the press reach of this unique project, ten talented young designers customised a select number of guitars. The result was an installation located in Mayfair that showcased their creativity alongside Peter Saville's iconic design.
